A grocery store can send you into sensory overload. There’s vibrant fruits, vegetables and fresh-cut flowers upon entering; the irresistible aroma of warm bakery bread wafting through the air; and, relaxing music persuading you to stroll down all the aisles. Why? These sights, sounds, and smells combine to elevate your mood. And, happy customers spend more money.
It’s no secret that grocery stores orchestrate their environments to take advantage of human nature. But, have you ever considered the part lighting plays in these retail marketing strategies?